Why I’m So Passionate About What I Do

Let’s be honest—social media for hotels and resorts can feel like a bit of a minefield. With big-name chains like Meliá, H10, and Hilton dominating the space, it’s easy for the smaller, independent properties to get completely overshadowed. These huge brands have nailed their online presence, and while they absolutely deserve credit for their consistency and reputation, it often leaves the little guys fighting to be seen.

That’s where my passion comes in.

Yes, I can absolutely help the bigger names keep their content fresh and consistent. But what really lights me up? Helping smaller, independent hotels and resorts step into the spotlight. Whether you’re just starting on social media or have a small following that’s not getting the reach you want—I’m here to help you grow, get noticed, and attract more bookings through strategic, tailored content.

Here’s the thing: you don’t need five-star facilities to create a five-star social media presence. I’ve seen two-star properties build stunning Instagram feeds that make people want to pack their bags. It’s all about knowing what your audience wants to see and showing up in a way that reflects the heart and uniqueness of your property.

We can do that through simple yet powerful changes—like keeping a consistent colour scheme to make your feed look polished, showcasing your unique selling points (maybe it’s your home-cooked food, cozy rooms, or epic sunset views), or just highlighting what makes your place special. Even if you’re a small family-run hotel without a pool or restaurant, you can still show off the nearby activities, views, and local gems. There’s always a story to tell.

Now, you might be thinking: “Why should I trust you with this?”

Well, I’ve got four years of hands-on experience in the travel industry—and I’m still in it today. I speak to real customers every single day who are searching for their next getaway. I know what they look for when they’re checking out a hotel on Instagram, TikTok, or Facebook before booking. Whether it’s scrolling through TikTok for UGC (user-generated content) to see real experiences, or scanning through Instagram highlights to check out the vibe—I understand exactly what gets people over the line and clicking “book now.”

My goal is to make your social media answer all those pre-booking questions your future guests are already asking—before they even have to ask.

So whether you’re a boutique hotel tucked away in the countryside or a coastal resort with hidden charm, I’m here to help you shine online.